Richard Ginori /Richard Ginori /

The history of Italian ceramics began with the creation in 1735 of the Djinori manufactory "Manifattura Ginori".For the Marquis, Karl Ginori, a representative of the aristocracy of Tuscany, it was not an easy task to organize a manufactory of ceramics in the suburb of Florence Doccia, where the entire population was engaged in agriculture.Not only the mechanisms and initial components for the production of ceramics, but also professional technicians and artists were not enough.

Carlo Ginori buys works of art: vases, cameras, statues, books on art and architecture, bronze products Massimiliano Soldani Benzi E Giovan Battista Foggini. Already in the first decades of its existence, La Ginori produces products of great artistic value: statues and groups made of white porcelain of significant sizes, tea and coffee sets richly decorated with eastern ornaments.For several decades, the manufactory has turned into a prosperous enterprise, already in 1774 the number of employees exceeded 100.

Porcelain and a majolica of great artistic value, known in Europe, were produced.In 1873, the Art School (La Scuola Di Disegno Industriale) from whose walls came out famous Italian ceramists was opened in Setrantino. In 1896, Julio Richard bought the manufactory, which not only continues the traditions of Ginori, but also brings the new style of Art Nouveau, who came from the north of Europe.

Products of manufactories are invariable at the World Exhibition in Torino in 1902.(Esposizione Universale Di Torino Del 1902). The manufactory received the new development in 1923 when the architect Joe Ponti was appointed artisrator.The great innovator and adherent of neoclassicism, Joe Ponti organizes the production of products of the highest quality, which is successful today.