Armani / Armani /

July 24, 1975 in Milan In an atelier on Corso Venezia, the Italian fashion designer Georgio Armani, together with Sergio Galleoti, registered Giorgio Armani S.P.A. with capital of about 2,500,000 pounds.

Gradually expanding, by the end of the 20th century the company became one of the largest fashion in the industry.A few months later, the first collection of Prêt-à-porter (spring / summer 1976) is published, which is demonstrated in Plaza Hotel in Milan.In 1978, a license agreement was concluded with Textile Financial Group, thanks to which the company expanded and opened a new office equipped with a press hall and several exhibition halls.Next year, the company expanded abroad, where the designer founded Giorgio Armani Corporation.In the late seventies, the fashion house was one of the most famous fashionable companies in the world.

Eighties.

Armani was one of the first high fashion in the world, who began to segment their brand - men's and women's clothing and shoes, accessories, watches, haberdashery, jewelry and home products are produced under the brands Giorgio Armani, Emporio Armani, Armani Exchange, Armani USA,Jeans, Armani Junior, Armani Casa and others. Perfumes are produced under an agreement with the L'Oreal concern.

In 1979, the finished clothing line Armani Collezioni appeared.In 1981, the company opened the first Emporio Armani store in Milan, focused on a younger and active clientele, and then, in 1982, again in Milan, the first Giorgio Armani boutique was opened.In the same year, the Emporio Armani Underwear and Emporio Armani Swimmwear lines were launched.In 1985, Sergio Galeotti died, and Armani was left alone in the management of the fashion house.

The second half of the decade brings new opportunities for cooperation and expanding the company: in 1987, thanks to a joint venture with ITOCHU Corporation and Seibu Department Store, the Japanese division of the Giorgio Armani Japan appeared.

In 1987, the line of ophthalmological excuses and sunglasses of Armani Occhiali was launched.

Nineties and new millennia.

In 1994, the company began to produce clothes for skiing.In 1996, a collection of clothing for winter sports (Armani Neve), a golf collection and the Armani Classico line appeared.In 2000, the line of goods for the House of Armani Casa was launched.

The company’s advertising policy is responsible for the nieces of Armani Silvan and Robert, who are considered the main heirs of the fashion designer.

Among the most popular models Italians Vittorio Soleo and Fabio Mancini

In 2018, Giorgio Armani reduced the number of its brands and restructured a chain of stores.This decision was made by the company's management against the background of the fall in revenue by the results of 2016 by 5% - up to € 2.51 billion.

The company left only three ruler instead of seven.Giorgio Armani actually will include all luxury products (in particular, Giorgio Armani Prive and Armani / Casa will include here, Emporio Armani will present the average price segment (from now on this brand, Armani Collezioni and Armani Jeans), and Armani Exchange will also be produced.will take a "budget" niche.

The first Russian store under the Armani brand opened in 2001.