The story of the Chanel fashion house began with a small hat salon, or rather, with a very difficult relationship with a young, impudent and very talented Gabrielle Chanel with Etienne Balzan, in whose country house the whole Parisian elite gathered, loving hunting and having fun to spend time.Coco began to slowly demonstrate her talent for the fashion designer, making hats to the order of noble ladies.
By the way, Madmoiselle Chanel opened its first hatchon in the house where there was already a clothing store, so she was not allowed to go beyond the harsh industry.
But three years later she had a real store specializing in sports style clothes.
This clothing was simple, unlike what her contemporaries wore: magnificent and luxurious.It was on this that Coco Chanel insisted: dresses should be, first of all, convenient.During the First World War, Chanel opened another store opposite the Ritz Hotel in Paris, where she began to sell flannel jackets, straight linen skirts, shirts, long sweaters and suits with Jersey skirts.In times when everyone had a very shaky financial situation, it was inexpensive materials, like Jersey, that became a real salvation, both for a fashion designer and for her buyers.
By 1915, the name Chanel was known in all corners of France.It was a symbol of simplicity and practicality.She created most of the models on the basis of men's clothing, and in general, her breakthrough was in this.
Coco Chanel was famous for her meticulousness.Following the fashion trends of the 1920s, she created a dress dotted with beads, and her costumes, including two or three items, became a new “uniform” for daylight.In 1921, the same perfume that we still have not forgotten about.They were named after the beloved and happy number Chanel: 5. And today this creation of perfumer Ernestus is 90 years old.In 1924, Chanel presented her first collection of jewelry, consisting of a pair of pearl earrings, including white and black pearls.The following year, her famous cardigan appeared, and in 1926 - that smallest black dress, without which not a single modern fashionista does not think of her wardrobe.Then a tweed costume inspired by a trip to Scotland was presented.In 1932, Coco Chanel introduced a collection of jewelry with diamonds, the two elements of which the Fountain and Comet were again taken to the public in 1993.And since 1939, Chanel's fashion house concentrated only on jewelry and perfumes.Coco took a long vacation.
Chanel returned to Paris in the 1950s, when the world ruled Dior with his feminine style and New Liteus, which liked the female half of the population starving from the elegance of the elegance.And Coco was able to adequately accept the challenge, receiving an Oscar in the world of fashion for the 1957 collection, a reward in Dallas.
Until her death in 1971, Chanel continued to work.For example, from 1966 to 1969, she came up with a form for the stewards of Aristotle Onassis Olympic Airways (she was replaced by Pierre Carden).
After the death of the founder of the company "At the helm", many, in particular, Yvonn Dudel, Jean Cazobon and Philip Giburge became.I tried to manage the house for the long -term associate of Coco Jacques Wertimer, but they say that it was more occupied by horses than a fashion house.
And finally, in 1983, Karl Lagerfeld appeared at the head of the company.He made a real revolution of the fashion house, shortening the skirt, making the design of clothes more modern.By the end of the 1980s, another 40 Chanel boutiques opened in the world.