Moschino /Moskino /

Moschino is a famous Italian brand founded in 1983 by a talented designer Franco Moskino.Moschino became famous in the early 1990s.Her access ticket to the world of fashion was innovative, colorful, sometimes eccentric outfits.Under the brand of the same name, stylish clothes, expensive fabrics, elite perfumes, home goods, accessories, etc. are produced.

Biography of the founder.

Franco Moskino was born on February 27, 1950, 25 km southwest of Milan in the city of Abbeytrasso.The father of the future designer held a leading position at the Chugunolivlita Plant.When the boy was four years old, his father died.

From childhood, Franco dreamed of becoming an artist.In 1967, he decided to fulfill his old dream and entered the Milan Academy of Arts.It was necessary to pay for their studies and the young man was settled for the position of freelance fashion illustrator.

Franco is increasingly plunging into the world of fashion and realizes that paints and paintings are not what he is ready to devote his life.From 1971 to 1977, the young man works as an illustrator with Gianni Versace.His dreams strove for more, and he begins to work in the Italian company Cadette.

The history of the creation of the brand Moschino .

In 1981, a fateful meeting of Franco Moskino and Rossella Jardini took place in the Cadette Fashion House.The ambitious designers had similar views on creativity and art, which united them as partners.

In 1983, Franco Moskino registered the Moschino Couture brand, which later lost the Couture prefix.

In 1985, the debut of the CHEAP and Chic clothing lines took place.A year later, another line appeared - Moschino Jeans.In parallel, this was released a collection of accessories.

In 1987, the first female aroma of Moschino, built on floral wood-muscular notes, was light.

In 1988, the first Moskino monobrand boutique opened in the enchanting Milan.

Then two years of breaks followed - the wizards of the fashion industry plunged into the development of the Moschino women's clothing collection, which was called Stop The Fashion System (“Stop the Fashion System”).

1992 for the company turned out to be significant.Claudia Schiffer herself appeared on the cover of Vogue US in an outfit from Moschino.

In 1994, the Ecuoture collection of environmentally friendly materials was presented.

On September 18, 1994, Franco Moskino died and the place of the creative director of Moschino took Rossella Jardini.She headed the company for 19 years.

Following the sad events, the company founded the Franco Moskino charity foundation, aimed at helping children who are ill HIV and AIDS.This is due to the fact that the founder of the brand was sick with AIDS, although he died of a heart attack.

Since 1999, the brand has been part of the AEFFE fashion group.

In 2005, Moschino developed outfits that Kylie Minogue tried on Kylie Showgirl - The Greatest Hits Tour, and a year later, clothes for the opening ceremony of the Winter Olympic Games held in Turin.

The trademark put a hand in the creation of sunglasses for the Madonna.The Queen of the Pop Scenes shone in them on a world tour - Madonna 2008 Sticky & amp;Sweet Tour.Moschino also developed six outfits for the Queen of the shocking of Lady Gaga.For the first time, amazing outfits were demonstrated in 2011 as part of the Born This Way world tour.

In October 2013, Moschino reign brothers were transferred to Jeremy Scott's American descent.

The first collection under its beginning was presented in the fall of 2014.

Product assortment.

At the moment, exclusive sunglasses, fabric products, fashionable children's, male and women's clothing, shoes, bags, belts, etc. are available under the Moschino brand.

Moschino perfumes are aromas with delicate colors that emphasize femininity, emotionality and passion.They convey the dream, the dream of the brand Moschino.

Moschino clothing is still the leader of the vintage market.Franco Moskino is one of the first designers who realized that the concepts of wealth and beauty are not equivalent and far from close.

Such concepts as “trends” and “directions” were idle talk for Franco, but “provocation” is another matter!It was she who always lay and is the basis of the philosophy of the brand.A lot of scandalous slogans arose from the brand, for example, “Fuck Fashion, Let's Dress” (“To hell with fashion, let's dress!”), And strange creative ideas (the model walking around the catwalk, clothing made of plush animals, buttons madeIn the form of fried eggs, etc.).