Coro / Koro /

Jewelry production

Coro / Koro /

In 1901 Emmanuel Kon (Emanuel Cohn), a businessman, created the company "E. Cohn & amp; Company" on Broadway, in New York.At that time, there were few department stores in which a space for jewelry would be allocated.Kon used his business knowledge and united with a jewelry expert Karl Rosenberger to create Cohn & Amp; Rosenberger in 1903.These two men had a foreboding that they would be able to develop and monopolize the empty, virgin territory of the department store.It was a brilliant plan that was a catalyst for the growth of the American jewelry industry.

For ten years, the company has been making pins for collars, hats, long necklaces, beads and mourning decorations.This was not the production of standard jewelry elements;The company decided to give all my strength to produce a completely finished product.Initially, the stigma on the products of Kon and Rosenberg looked like "CR", that is, consisted of the initials of the names of the owners of the company.

1911 brought many changes.Emmanuel Kon, the founder of the company and plans for the future, died.It was necessary to make a decision on how to proceed.

For the case, it was undesirable to slow down the growth of the company in case of loss of a partner.Kon's family sold its part to Rosenberger, who took everything into its own hands and moved the business forward.The company continued to bear the name of Emmanuel Kon, in honor of the man who founded it.The company successfully grew up and expanded-a plant was opened in New York, and a line for the production of jewelry.Soon, as a result of an increase in demand, the factories in Provice, Rhizen, and then in Canada opened the plants.

The name "Coro" is a combination of the names of its two founders, "CO" from Cohn and "RO" from Rosenberger.The name "Coro" dates back to the year 1943, when the company changed the previous name to "Coro, Inc.", But the Coro brand was used since 1919.

"Coro" trademarks (main options):

"Coro" -since 1919

"Coro Craft" - since 1937. Initially, products containing the trademark "Coro Craft" were considered better.

"Coro Duette" - since 1931

"Sterling Craft Coro" - since 1942 they read more affordable, often made jewelry made of gilded silver.

"Corocraft Sterling" - from 1942 to the spring of 1944. More expensive products.

"Coro Sterling" - since 1945 - is used after the Second World War.

"Corocraft" (in one word) - registered in 1945, but is used from 1944 to 1947

"Coro Pegasus" - since 1945, is used after the Second World War.