TRIFARY / Трифари /

The story of the TRIFARI brand was born back in 1904, when Gustavo Trifari, not at a young age, emigrated from Solnechnaya Naples to America, to New York.In 1910, Gustavo, together with his uncle, decided to open the Trifariandtrifari decoration company.The idea did not arise from scratch - Gustavo was taught by Grandfather Luidjo jewelry skill.However, soon the uncle left the common cause and the company changed its name to Trifari.

In 1917, Leo Krussman (Leo Krussman) joined the Trifari, who later became the director of sales and a year later connected Tricifari and Krussman, which laid the foundation for an incredible commercial success that accompanied the company for quite some time.After Karl Fishel joined the company, the company's name has changed again - this time on Trifari, Krussman & Amp; Fishel, using a three letters logo - “T.K.F”.

By 1930, the company became the second largest jewelry house in America, thanks to the designer Alfredphilippe, who has long collaborated with Cartier and Vancleep & amp; arpels.In the start of cooperation with Trifari, Alfred was already a successful and wealthy jeweler.

To create unique jewelry, he used Austrian crystals, rhinestones, lucid, sterling silver, sometimes with the addition of exquisite golden spraying, and thanks to their skill, the products almost did not differ from jewelry classics, which was called Costume Jewelly.Philip introduced new technologies into the creation of his products, experimented with materials.For example, he used invisible inserts, which were further often used to attach precious stones.He also used Swarovski crystals in the work, for which the company was nicknamed: "Diamond kings."

Despite the great depression and the fact that its influence was affected by jewelry, Trifar was not afraid to develop and experiment in costume jewelry.Alfred jewelry, created in the 1940s, was striking in subtlety, grace and unique style.The company also created exclusive jewelry for Broadway musicals, for example, Robert, and for Hollywood studios, which was very prestigious.

The order of the first lady, Mamieeisenhower, a set of and earrings and a necklace, which was created by a Philip of excessive pearls, emeralds and diamonds, played an important role in 1950.The necklace was made in triplicate - for Meimi, Smithsonian Museum (SmithsonianstitionNationalmuseum of Naturalhistory NMNH) and for Trifari archives.Subsequently, after a second election, Eisenhower again turned to Trifany with a request to create new jewelry for her.

The design of Trifari jewelry is very diverse.Alfred Philip’s jewelry - “Crown”, “Jellybelly” (“Jelly Tummy” - a playful series of jewelry, which are the figures of animals, birds and insects, whose abdomen were made of Lucitte), “Moghul” (Indian, (“Indian ones” (Indian, were especially popular.Jewelry ”was created under the influence of eastern themes and treasures of Maharaja; the main“ ingredients ”of the products were sapphires, rubies, emeralds, cabin and gilded matte metal), patriotic jewelry (an American flag and a brooch in the form of an eagle), and floristic decorations.

In the 30-50s, brooches-cores became extremely popular.Due to their fame, they turned into a distinctive sign of the company and part of the brand.The "crown" was decorated with bright colored cabochons and artificial crystals.Later, the stigma of Farfari was distinguished by the small crown, which crowned the letter “T” on the logo.

In 1964, the company passed to the sons of the first owners -Gustavo Trifari -Master, Louis Crussman and Carlton Fishel.Alfred Philip was president of the company until 1968, and a few years later the company was sold.In the 70s, the period came when many jewelry manufacturers were forced to close, but Trifani had a great influence, and was able to survive.In 1994, it was bought by Monetgroup, and in 2000 the whole company moved to Lizclaiborne.

For many years, the main designer of the company was Alfred Philip, who created jewelry for Cartier.Among other designers working on Trifari were Gene Peris, Lucius Passanti, Andre Beut and Diana Love.At different times, Trifari was part of the Kholmark, Monet and Crystal Brende firms.

The excitement around this company is still not subsided, and today the company is one of the most prestigious jewelry production.They are successfully sold at auctions, they are collected, they are admired.Having survived difficult times and several crises, Trifari does not cease to occupy an important place in its field, and continues to delight with its elegant vintage products.